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Branding Entertainment
A change of perspective
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It's not a new category, but a new location
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Virtual: now in the game, later in VR or Metaverse
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Use virtual OOH as an ideal complement to the existing business
Split by age
< 18 years
13%
18–24 years
27%
25–34 years
24%
35–44 years
20%
45+ years
16%
Gender
52%
Male
48%
Female
Largest in-play reach in a bundle in Switzerland
Mobile - PC - Console
2.01 M
Monthly Active User in CH
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Rewarded Video in Mobile & Browser Games
Give value to your customers’ attention
29% I 71%
Desktop I Mobile
2.3M
Monthly Active User in CH
32 mins
Average session
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